BLACK FRIDAY ENROLLMENT · Choose the live session that fits your schedule.
Live Zoom workshop · Early Black Friday

How I Built a Freight Business Without Owning Trucks

From dispatcher relationships to a freight company generating in excess of $2 million in annual sales.

The experience, team, and systems behind the work—shared with owners ready for their next step.

Choose Your Session · $147 ↗
December 1, 3, or 5, 2026 · Three session times
Live Q&A · Recording · Practical templates
AI-edited portrait of Jerrica Logan working at her laptop wearing a headsetIllustrative Memphis bridge and container-truck scene
Your workshop hostJerrica Logan
One workshop. Three times to join.
90 minutes on Zoom + recording and toolkit
$147 one-time
Choose Your Session ↗
Early Black Friday launch price · $147 through November 30, 11:59 p.m. CST · Ticket price becomes $197 afterward.
$2M+Annual business sales revenue
5 yearsOperating before owning trucks
5 functionsSupported by my team today
Jerrica Logan seated at her desk in her Rio Intermodal polo
Meet the owner behind the experience.
Meet your host · Jerrica Logan

I built the business
before I bought the trucks.

I provided power-only services for container loads in Memphis, serving brokers, freight forwarders, and some direct customers. My first customers came from relationships I built as a dispatcher.

For five years, I operated without owning trucks. I recently purchased my first three.

Today, my team members support billing, driver pay, order entry, customer updates, and inbound sales leads. I use AI to help write SOPs, draft customer messages, and review information.

In this workshop, I’ll walk you through the experience and practices behind that business.

Inside the workshop

Relationships. Operations.
Systems that support the work.

For existing dispatch and logistics owners who feel stuck and want a clearer next step.

01

The business behind the loads

How my company operated before I owned trucks, and my path from dispatching experience into running the business.

02

Relationships into opportunities

Where my first customers came from, how dispatcher relationships helped, and what I learned along the way.

03

Teamwork, AI, and everyday systems

The five functions my team supports and practical examples of documenting work and using AI.

Your ticket includes the toolkit

Bring a bottleneck.
Leave with a plan.

Tools to help you document recurring work, prepare a clearer handoff, and choose your next operational improvement.

Bring your questions for the live Q&A.

  • Five editable SOP templates: billing, driver pay, order entry, customer updates, and inbound leads.
  • Team task handoff checklist.
  • AI prompts for SOPs, messages, and information review.
  • Business bottleneck and 30-day action worksheets.
  • Recording and toolkit delivered within two business days after your selected session.
Optional additional support

Want help putting it into practice?

Group Implementation Session

+$97

A separate 60-minute group Zoom session to work through one SOP and a team handoff.

Session date will be confirmed before this upgrade opens.

Private Business Review

+$497

One 60-minute private Zoom review of your business bottlenecks, plus a written action plan within three business days.

Appointment availability will be confirmed before booking opens.

Optional additional one-time purchases. The base ticket already includes the workshop, recording, and toolkit. Private review includes recommendations; implementation and ongoing support are not included.

Choose your live session · All times Central Standard Time

Same workshop. A time that works for you.

Black Friday ticket: $147 · One selected session

Every session includes the same 90-minute workshop, live Q&A, recording, and toolkit. Choose one date below to continue to secure checkout.

After successful payment, your confirmation email will show your selected date and time. Zoom joining details will be emailed separately before your session. The recording and toolkit arrive within two business days after your session.

Purchase policy: All sales are final, except where law requires otherwise or we cancel without a replacement. Questions? [email protected].

Annual sales figures refer to business revenue, not profit. This workshop shares Jerrica’s experience and does not guarantee financial or business results.

Headset portrait is AI-edited from Jerrica’s supplied photos. Memphis freight scene is illustrative AI-generated artwork.

Beyond Dispatch · Hosted by Jerrica Logan · Payments processed for Rio Intermodal. Contact support.